In today’s ever changing environment, it’s important for any successful business to develop a competitive advantage in the marketplace and mitigate the risks that come along with day to day practice operations. The dental industry is no different. Over the years, increasing overhead costs and reduction of health benefits has eroded profits. Customers are also looking for added benefits when choosing a dental practice and, with the amount of competition in the marketplace, customer retention is becoming increasingly difficult. The Dental Protection Plan (DPP) was created with these things in mind.